Editorial guidelines for Offshore Media Group
Milestones
1982: Offshore Media Group was established with the Offshore & Energy magazine.
1999: Offshore.no is launched.
2000: The OTD oil and gas exhibition is established.
2002: Offshore Media Group holds its first conference.
2003: The international news portal Offshore247.com is on online.
2009: Offshoreforum.no is launched.
2009: Offshore.no and Offshore247.com breaks a new record with over 100,000 visitors and over 2 million page views in one week.
Since 1982 Offshore Media Group and its products has strived to issue guidelines to make sure that the difference between advertising and editorial content is transparent to readers and that there is no advertiser influence or pressure on editorial independence.
As a member of the Norwegian Associated Press we are obliged to follow strict rules regarding distribution and number of readers. These are our guidelines
Covers – The front cover are editorial space and companies and products should only appear on covers in an editorial context.
Design advertisements should look different enough from editorial pages that readers can tell the difference.
Advertisements Djacencies advertisements - should not be placed or sold for placement immediately before or after editorial pages that discuss, show or promote the advertised products.
Advertising logos should not appear on editorial pages except in a journalistic context.
Advertising sections -
Editorial-looking sections or pages that are not produced by a magazines editors are not editorial content. They should be labeled Advertisement.
Product placement/integration -
Advertisers should not pay to place their products in editorial pages nor should they demand placement in return for advertising. Editorial pages may display and credit products and tell readers where to buy them, as long as those pages are solely under editorial control.
OMG editorial staff members is not be involved in producing advertising in that magazine. Advertising and marketing staff should not use titles that imply editorial involvement.
Editorial review
In order for a publications chief editor to be able to monitor compliance with these guidelines, every effort must be made to show all advertising pages, sections and their placement to the editor far enough in advance to allow for necessary changes.
Advertising review
While editors or publishers at their discretion may share the general topic matter of upcoming editorial content with advertisers, specific stories, layouts or tables of contents should not be submitted for advertiser review.